Ever since YSL Beauty signed French makeup artist Tom Pecheux as global beauty director in January, the fashion house has been constantly appealing to a more millennial demographic without straying too far from YSL’s brand DNA. It only seemed like a natural fit then for the L’Oreal-owned company to name ultimate cool-girl Zoë Kravitz as their newest global makeup ambassador.
The electro-pop singer turned actress and model has already starred in YSL’s “Beauty The Light” video project last year, sharing her makeup tips while she got ready backstage with her band Lolawolf. Kravitz is also a triple threat: She’s appeared in campaigns for Alexander Wang, Calvin Klein, and Tiffany & Co and her turn as the effervescent Bonnie Carlson on HBO’s Big Little Lies this year demonstrated her fierce acting chops. Constantly hailed for her eclectic, bold taste, Kravitz is the embodiment of the Parisian fashion house’s effortless cool girl style.
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“YSL Beauty has always been one of my favorite brands,” Kravitz said in a statement. “Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid. I’m very excited to work with this legendary and timeless company.”
Kravitz’s first of several campaigns for the brand, Tatouage Couture, will launch in August of this year.