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Kim Kardashian’s KKW Beauty launch has had its ups and downs, but no one can claim the reality TV star hasn’t been working her line all around the internet. After posting an Instagram Live tutorial explaining how she uses her KKW Beauty Crème Contour and Highlight Kits in conjunction with other makeup, Kim went on to show a beauty tutorial that featured her only using her own KKW Beauty products to makeup her entire face.
Kim clearly has a bag of tricks that she favors—namely, putting darker colors near her hairline and highlighting the tip of her nose and her cupid’s bow. But it’s somewhat heartening for the woman selling the world yet another beauty product to use only what she’s selling to put together a flawless look.